reasons why you should be using Promotional Products...

1. Effective Recall
In a recent survey 76% of participants could recall the advertisers name on a promotional product that they had received in the past 12 month. (Source: PPPC)
 

2. Lasting Impressions
In the same study 52% of participants had done business with the advertiser since receiving their promotional product, and of those that hadn't more than half said they were more likely to do business with the company that had sent them the product. (Source PPPC)
 

3. Repeated Exposure
Promotional merchandise gives your brand repeated exposure every time that it is used, all for the cost of one initial outlay. 
 

4. Long Term Effectiveness
A magazine or newspaper ad is usually seen once then either passed on or discarded (hopefully recycled). Promotional merchandise has a much greater lifespan, keeping your brand in the recipients mind.
 

5. Everyone loves a reward
Promotional merchandise is a great way to reward customers. Whether it be to say thank you for their loyalty or to congratulate them on achieving a milestone.
 

6. Association
By carefully choosing your promotional products you can say a lot about your business and your core values rather than just advertising 'what you do'. Recycled products may suggest you are an eco-conscious company whereas a high-end Pen could give the impression of quality and exacting standards.
 

7. It's great to receive something useful
When selecting promotional products think carefully about your clients and your target market. What kind of people are you aiming to attract? What are their interests? An item which is of use is much more likely to stick around and of course every time it is used, who will they be thanking?
 

8. Cost Effectiveness
Compared to other forms of advertising promotional merchandise may be much more cost effective than you think, especially when you consider how much brand exposure each unit can generate.
 

9. Leave them with more than memories
If you are attending a trade show or holding a corporate event, give delegates more than memories to take away with them! Every time they see your item they will be reminded of the event and of your company.
 

10. A chance to express yourself
Our bespoke design service means that your merchandise can reflect your company just the way you want. The more eye-catching the better. A printed ad is usually read then forgotten.
 

11. Reinforcing the message
In the UK nearly two thirds of respondents to a survey have received and kept a pen in that past 12 months! Promotional items are a great way to jog the recipient's memory long after the initial meeting. (Source e-commerce blog).
 

12. Seasonal
The huge variety of products available means it is easy to cater for all seasons providing you with an innovative marketing campaign throughout the year.
  
Until next month...